DCR http://www.dcrpos.com/blog1 POS and Business Technology Solutions Thu, 07 Dec 2017 15:31:18 +0000 en-US hourly 1 https://wordpress.org/?v=4.9.6 Join us for the Performance Indicator Seminar Series and learn how to boost your profits http://www.dcrpos.com/blog1/2016/01/21/join-us-for-the-performance-indicator-seminar-series-and-learn-how-to-boost-your-profits/ Thu, 21 Jan 2016 22:13:58 +0000 http://www.dcrpos.com/blog1/?p=9536 The post Join us for the Performance Indicator Seminar Series and learn how to boost your profits appeared first on DCR.

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performance

JOIN US THIS APRIL FOR OUR PERFORMANCE INDICATOR SEMINAR SERIES!

You’re going to love what this does to your P&Ls!

Alan Bain
Former Grocery and Profitability Trainer

Over the past decade, I’ve toiled away on a very important project. Being a former grocer, my mission was to develop a system for independent grocersto compete with the big box chains.

One that allows us to be more profitable and efficient.

A system that is sophisticated yet easy to use so anyone using this system cansee more dollars in their bank accounts.

You know, some people think it is hard to become more profitable and will say things like:

“My store is making as much money as it can in this environment.”

“You cant compete with the Walmarts of the world!”

“You have to fight tooth and nail to stay afloat these days!”

This is simply not true!

I’m going to show you why.
Fact is, I’ve developed a system that effectively allows grocers to truly control their profits. It allows independents to have the information and agility of the big box stores.

No guessing as to the profitability of a sale or the effect of running an ad. Just the right information at the right time to make timely decisions that can boost your bottom line.

The secret to effectively controlling your profits is in my Performance Indicator Report.

SEE HOW THE PERFORMANCE INDICATOR REPORT CAN HELP YOU WITH:

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Set realistic budget goals for:
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Utilize the report to effectively plan and execute within budget:
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ALERT – Windows 10 Free Upgrade – Potential impact on store operations http://www.dcrpos.com/blog1/2015/07/14/alert-windows-10-free-upgrade-potential-impact-on-store-operations/ Tue, 14 Jul 2015 21:51:59 +0000 http://www.dcrpos.com/blog1/?p=9297 NOTICE: DO NOT INSTALL THE WINDOWS 10 FREE UPGRADE ON YOUR SYSTEM Your POS and back office software is not yet tested on Windows 10 and may cause unexpected results in your operations. Microsoft has decided to upgrade recent installations of Windows 7 and 8 to Windows 10 for free. This upgrade is expected around July […]

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NOTICE: DO NOT INSTALL THE WINDOWS 10 FREE UPGRADE ON YOUR SYSTEM

Your POS and back office software is not yet tested on Windows 10 and may cause unexpected results in your operations.

Microsoft has decided to upgrade recent installations of Windows 7 and 8 to Windows 10 for free. This upgrade is expected around July 29, 2015. There is concern that such a deployment may have an impact on your operations.

DCR recommends that our partners DO NOT install Windows 10 immediately on live systems until further testing is completed. Once thorough testing is complete, we will notify you via email, phone or letter on how to proceed with your free* upgrade from Microsoft.

If you have any questions please contact us at 1-888-429-4493.

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POS Security : 8 Tips to Help Prevent a Breach http://www.dcrpos.com/blog1/2014/10/10/9-tips-help-prevent-breach/ Fri, 10 Oct 2014 21:18:57 +0000 http://www.dcrpos.com/blog1/?p=9090 The post POS Security : 8 Tips to Help Prevent a Breach appeared first on DCR.

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With all of the breaches in the news lately, it is time businesses think twice about the security and safety of their data

Here is a list of 8 things you can do to help prevent a breach and the resulting damage to your reputation, customer base and profits:

1 – Do NOT use default passwords

Using default passwords makes compromising a system easy for anyone with the internet. Many websites list the default passwords for just about any device or program.

2 – DO use strong passwords

It seems like everything now requires you to set a password such as your email, online banking, windows login, FaceBook, etc. We understand it can be difficult to remember them all. It can be extremely tempting to use one simple password for all of your accounts. As easy as this may make your life, it also greatly increases the risk of your accounts being compromised. It is surprising how many people use passwords such as “abc123”, “123456” and even “password”. The best passwords are alphanumeric, mix capital and lower case letters, and contain varied symbols.

25 Most Commonly Used and Worst Passwords

The best passwords are alphanumeric, mix capital and lower case letters, and contain varied symbols. It is also recommended that passwords be at least 12 characters or more in length.

3 – You MUST use and keep up to date an antivirus program on every computer on any network that processes credit cards.

If you are like most people you use an antivirus program on your personal computer. So why would you not protect the computers that help you run your business? Antivirus and antimalware programs are relatively cheap and help block and remove harmful programs before they can siphon off your credit card data. Every computer that touches the network you use to process credit cards should be equipped with a trusted antivirus solution.

4 – You MUST keep your OS up to date with the latest security patches

We all are haunted by the “Windows needs to restart to install updates” window. Often times we hit “postpone” or turn off windows updates all together. As annoying as these patches, updates and consequent restarts may be, it is extremely important to the security of your system that you apply all security updates. New vulnerabilities are discovered in operating systems all the time. These patches close any “holes” that would allow would be data thieves to silently sneak in and collect data from your system.

5 – You MUST keep your POS network segmented from your public wifi.

There is nothing better than walking in to a restaurant or business and noticing that they provide free wifi to their customers. Your precious (and expensive) cellular data plan is spared! As great as this may be, it is extremely important that this public wifi is not the network that you process credit cards through. Your POS and back office systems should be segmented or completely separate from any network that allows public access (either on purpose or accidental). This can be checked by your system provider or qualified (and verified) network technician. If you put in an access point yourself, get it checked NOW.

6 – NEVER browse the internet or check email on any machine connected to your POS network

The internet is great. That being said, it is tempting to browse the web, catch up on FaceBook or check those ever so important emails during slow times (or depending on the employee, all the time). As fun as the internet may be, your POS and back office computers are not the place for it. It may be hard to imagine that a midst all those funny cat pictures, the wonderful things your friends are doing today while you’re at work (and sharing on FaceBook to really rub it in) and the ever so happy and heartwarming news lurks deceptive and harmful links and programs. All it takes is one misguided click to infect your system with malware that can steal your data. To prevent this, it is best to have a separate computer outside of your payment processing network available to browse the internet and check your emails.

7 – Educate your employees on proper usage of equipment and NEVER let unverified persons repair or troubleshoot your system

It is important as a business owners that you understand the ways to prevent a breach. However you should also educate your employees on what they can do to help. Educate them on proper usage of computers and terminals such as not browsing the internet or plugging in flash drives. Also teach them never to allow anyone claiming to be there to service or troubleshoot touch the system without proper verification.

8 – Contact your provider for more information

Your system provider can provide a wealth of information on how you can keep your system secure. Never hesitate to contact your provider if you have any questions or feel you may be at risk.

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Data Breaches Destroy Reputations http://www.dcrpos.com/blog1/2014/10/06/data-breaches-destroy-reputations/ Mon, 06 Oct 2014 15:28:36 +0000 http://www.dcrpos.com/blog1/?p=9079 The post Data Breaches Destroy Reputations appeared first on DCR.

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rep-falling

In wake of the recent security breaches to Home Depot, Jimmy John’s, and other businesses, it is time to ask yourself a few questions. What will your customers do if you are breached and lose their credit card information? Will they STOP trusting you with their credit/debit/EBT cards? Will they STOP shopping with you?

 

In fact, Tom Field, VP of editorial for Information Security Media Group, a Princeton, N.J.-based global media company, told PG Magazine in a recent article regarding the breaches of Albertsons and Supervalu, “The big cost is not what it costs to mitigate the breach. It’s a reputational hit. You’re going to have people getting [credit and debit] cards replaced for the second or third time, wondering if it’s safe to shop there.”

 

As a business owner, a data breach can cause severe damage to your reputation and profit. You work hard to build your customer’s loyalty and trust. What’s it worth?


Tips to help prevent a breach
    • Do NOT use default passwords
    • You MUST use and keep up to date an antivirus program on every computer on any network that processes credit cards.
    • You MUST keep your OS up to date with the latest security patches
    • You MUST keep your POS network segmented from your public wifi. If you put in an access point yourself, get it checked NOW
    • NEVER browse the internet or check email on any machine connected to your POS network
    • Educate your employees on proper usage of equipment and NEVER let unverified persons repair or troubleshoot your system
    • Contact your provider for more information on how you can protect your customer’s trust

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2014 Internet Security Threat Report Highlights http://www.dcrpos.com/blog1/2014/09/03/2014-internet-security-threat-report-highlights/ Wed, 03 Sep 2014 17:48:05 +0000 http://www.dcrpos.com/blog1/?p=9050 Key findings from Symantec’s 2014 Internet Security Threat Report indicate that securing your data is more important now than ever. As a retailer, your system is constantly a target for data theft. Great advances have been made in security technology, however is our data safer? As detailed in Symantec’s 2014 Internet Security Threat Report, security […]

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PCI Physical Security

Key findings from Symantec’s 2014 Internet Security Threat Report indicate that securing your data is more important now than ever.

As a retailer, your system is constantly a target for data theft. Great advances have been made in security technology, however is our data safer? As detailed in Symantec’s 2014 Internet Security Threat Report, security threats are on the rise. The days of coasting along with minimum cyber security efforts are gone. Retailers must take steps now to protect their financial assests and reputation by implementing additional security measures to protect their customer’s data.

Key Findings
  • 91% increase in targeted attacks campaigns in 2013
  • 62% increase in the number of breaches in 2013
  • Over 552M identities were exposed via breaches in 2013
  • 23 zero-day vulnerabilities discovered
  • 38% of mobile users have experienced mobile cybercrime in past 12 months
  • Spam volume dropped to 66% of all email traffic
  • 1 in 392 emails contain a phishing attacks
  • Web-based attacks are up 23%
  • 1 in 8 legitimate websites have a critical vulnerability





You can read Symantec’s 2014 Internet Security Threat Report in its entirety here.

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NOTICE: Microsoft XP Pro SP3 End of Life http://www.dcrpos.com/blog1/2014/02/27/notice-microsoft-xp-pro-sp3-end-life/ Thu, 27 Feb 2014 17:27:23 +0000 http://www.dcrpos.com/blog1/?p=9011 How do I know if I have Microsoft Windows XP Professional Service Pack 3? Look for the Microsoft Windows XP Professional splash screen on start up. OR Look at “System:” in the system properties window. To get to System properties, right click on My Computer and select properties. In 2002 Microsoft introduced its Support Lifecycle […]

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Microsoft XP Pro End of Life

Your system may be affected.

 

Microsoft has announced that it is ending support for the XP Professional, service pack 3, operating system as of April 8th, 2014 and will no longer be issuing security patches for the OS. The merchant agreement you signed with your credit card processor requires you to be PCI compliant. Systems with machines running windows XP Pro after the end of life date mentioned above will be out of the scope of PCI compliance until upgraded.Future software upgrades may also require that you upgrade your OS.

 

We are committed to your success. In keeping with this commitment, we highly recommend that you upgrade your back office PC & workstation OS, or purchase a new PC as soon as possible if you are running Microsoft XP Pro SP3. If you do not upgrade, your system will be out of the scope of PCI compliance, exposing you to a possible breach causing significant financial losses.

 

Ready to upgrade?


How do I know if I have Microsoft Windows XP Professional Service Pack 3?


Look for the Microsoft Windows XP Professional splash screen on start up.
OR
Look at “System:” in the system properties window. To get to System properties, right click on My Computer and select properties.

In 2002 Microsoft introduced its Support Lifecycle policy based on customer feedback to have more transparency and predictability of support for Microsoft products. As per this policy, Microsoft Business and Developer products, including Windows and Office products, receive a minimum of 10 years of support (5 years Mainstream Support and 5 years Extended Support), at the supported service pack level.

continue reading…

It means you should take action and call DCR ASAP. After April 8, 2014, there will be no new security updates, non-security hotfixes, free or paid assisted support options or online technical content updates. Running Windows XP SP3 and Office 2003 in your environment after their end of support date may expose your company to potential risks, such as:

continue reading…



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Is your store online? Retail web presence is a must. http://www.dcrpos.com/blog1/2014/02/10/store-online-retail-web-presence-must/ Mon, 10 Feb 2014 15:39:23 +0000 http://www.dcrpos.com/blog1/?p=9005 It’s safe to say that the retail market is changing, and at a pace unthinkable even twenty years ago. In a post-Great Recession economy, retailers feel increasing pressure from customers who are looking for the best bargains, and 50% of all purchases are now at least researched online, if not outright purchased from an online […]

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Retail Online

It’s safe to say that the retail market is changing, and at a pace unthinkable even twenty years ago.

In a post-Great Recession economy, retailers feel increasing pressure from customers who are looking for the best bargains, and 50% of all purchases are now at least researched online, if not outright purchased from an online marketplace. Add to this the effect of Walmart on community retailers, and you have all the makings of a segment of the business community – the small retailer – being tossed asunder by these titanic waves of change. What is the small business owner to do in such a market?

It’s difficult to imagine that the independently-owned retail store will ever be what it was ten years ago or more. The habits of the average consumer trend toward online shopping, and that is unlikely to change without a serious upheaval in the perception of the internet as the less expensive, more informative place to buy goods. Not only is the web seen as more economical, it’s unquestionably more profitable. As of 2013, Amazon was generating $600,000 in revenue from a single, full-time employee.

What this means for you, the small business owner, is that you simply cannot ignore the internet as a marketplace. With little overhead, you can, and should, secure a website for your business, preferably one that reflects your inventory and potentially serve as a digital storefront for your business. It’s not feasible to compete directly with a giant like Amazon, but you can provide costumers with the ability to research your products online in the same way as the Amazon behemoth. It also opens your doors to customers hundreds or thousands of miles away!

So, let’s assume we’ve set up a website and filled the pages with items and item descriptions that accurately reflect your inventory, and even provide browsers with a means of buying directly from you via the web. Trust me, this is not as difficult as it sounds, and, in some cases, can be accomplished soup-to-nuts in the matter of a week or two. There is a growing industry of web providers who give you templates and secure checkout options to get your online business up and running with minimal technical skill. Once we’ve established your internet presence, and this means more than a Facebook page for retailers, we can focus on the other thing consumers desire: expertise.

Just as your brick-and-mortar store provides a shopping experience, your website should reflect a confidence in your products and service that can transform online shoppers into customers walking through the door. Via a blog or news page on your site, you can alert local shoppers to special events and deals that get them excited to visit your store. Also, by showing your expertise in discussing your products, you present yourself as a source of information, as well as a merchant. For example, if you’re a wine and liquor merchant, your news page could announce the release of a new vintage, as well as include some basic analysis of the label. Let your customers and potential customers know that you are a resource they can draw upon to make an informed buying decision. Research has shown that customers are willing to pay more from a store that exhibits expertise in recommending products suited for them.

This expertise must be demonstrated within the walls of your physical store, as well. Having a sales team that can demonstrate knowledge of products and craft a shopping experience unique to customers, who I’m sure you will agree have become more demanding of their retailers, will inspire confidence in their purchases and in your brand as a retailer.

The retail space has become a real fight for customers and profit in today’s world. Those willing to rest on the laurels of a reputation forged in the past would do well to remember the fleeting nature of success. It is a constant battle for profitability, and, as more sales move from retail stores to the web, you simply must adapt to this changing economy. By meeting your customers both in person and on the web, and by demonstrating a shopping experience that cannot be replicated on the cold screen of a computer monitor, you can distinguish yourself as a merchant. By being the expert on your products, and being available for sales or information across the globe via the web, you will have positioned yourself to not only survive this turbulent economy, but to thrive!

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A Few Tips on PCI Basics http://www.dcrpos.com/blog1/2014/01/23/tips-pci-basics/ Thu, 23 Jan 2014 18:29:12 +0000 http://www.dcrpos.com/blog1/?p=8924 In the previous article, A Brief History of PCI Compliance, we discussed why you need to be PCI compliant and the reasons for the compliance issue in the first place. In this article, we will offer a few tips on PCI basics. A quick word before we begin, however. This article is not intended to […]

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Credit and Debit

In the previous article, A Brief History of PCI Compliance, we discussed why you need to be PCI compliant and the reasons for the compliance issue in the first place.

In this article, we will offer a few tips on PCI basics. A quick word before we begin, however. This article is not intended to make you PCI compliant, only to offer a road map for getting started. The only person who can make your business PCI compliant is you (or your security partners or IT personnel). There are technologies we will recommend, but this is no replacement for diligence on your part in complying with all of the tenets of the PCI DSS format, which you can find right here.

Step 1 – Software


The first step in being compliant is the software you’re using, and not just for your point-of-sale system. Sure, the software that’s collecting payment is critical, and here at DCR we are very aware of the need for secure software. All the software we presently install may be found on the list of “Validated Payment Applications.” We have also taken steps to inform customers of ours who are using older versions of software that they need to upgrade or purchase new equipment to promote compliance. Again, the use of appropriate software alone does not make you compliant, but it’s certainly key. But the point-of-sale software isn’t the only thing that needs to be secure. Every application installed on a computer where credit card information is stored (or just passes through!) must be on the list linked above. Whether it’s the operating system, like Windows XP or Windows 7, or the program you use to stream radio, it must be validated. And these validations change all the time. For example, Windows XP will be abandoned by Microsoft for future security updates, and, as of April 8, 2014, will no longer be a PCI-certified operating system. Compliance with PCI DSS is an ongoing process, not just a one-and-done proposition. Your software will need to be monitored for compliance in an ongoing fashion. Convenient? Of course not. Important? Absolutely.

Step 2 – Network


Next is the computer network. A lot of businesses these days offer wireless internet to their customers. While that is certainly convenient, it is essential that you do not share the network that your credit cards process on with any wireless access points. The technology to steal data transmitted wirelessly is too prevalent. Moreover, anyone who connects to your wireless network may be capable of getting information from any computer connected to that network. We always place a firewall between the point-of-sale network and the modem, but it’s best to run two entirely different networks – one wireless, one secured.

Step 3 – Physical Security


Along with network security, there is a component of physical security. What it comes down to is this: who has access to computers that store or process credit cards and how do you account for it? Whether it’s a surveillance camera used to monitor the traffic in and out of your office or rotating passwords on that computer, you must be able to say who had access to your computer and when in the event of a security breach. PCI DSS has a number of requirements that address this, but the big takeaway is that you will need to place any sensitive data on a computer that is monitored and secure. Every user for that computer should have his or her own password, and the office should be kept locked. There are a myriad of other requirements, but it bears repeating that you must be able to account for any and all access to any workstation that has credit card data transmitted through it. For most, this is the biggest change to their operation as it requires that those who normally don’t get into the nuts and bolts of their computer’s operation must learn some pc security basics.

Step 4 – Rethink


As we’ve stated before, none of this makes the job of running a business any easier and, in fact, complicates daily duties quite a bit. Being PCI compliant means that business processes and habits that may have been in place for years must be reevaluated and altered to fit a more secure framework. Unlike years past, the security of your payment data must be considered a priority, in the same way you ensure your doors are locked at night and your cash is kept in a safe. If you begin to think about your credit card data in the same way you think of your physical deposit, you’re on the way to developing a preparedness for PCI compliance. In many ways, it’s more important, as gaining a reputation for being a place where consumer data is not safe can be far more costly than mishandling a day’s cash deposit.



PCI compliance is a drain on labor and time, but it is a fact of life in the digital age. There is an entire cottage industry made up of companies who promise to make you compliant, but only you, the owner or manager, can truly create a compliant atmosphere. The first step is understanding why this data should be kept safe and, with that understanding, how important the processes in which data is stored and transmitted are.

We at DCR are happy to answer basic questions about your business’s compliance, but we cannot make your business secure. Only you can do that.

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A Brief History of PCI Compliance http://www.dcrpos.com/blog1/2014/01/17/brief-history-pci-compliance/ Fri, 17 Jan 2014 18:21:30 +0000 http://www.dcrpos.com/blog1/?p=8912 You’ve heard a lot of talk about PCI compliance lately, and for good reason. With the increasing use of software to manage payment and settlement for credit cards, vulnerabilities in credit card usage have been at the forefront of the industry conversation. And with good reason. Credit card data is amazingly easy to find. Because […]

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Decoding PCI

You’ve heard a lot of talk about PCI compliance lately, and for good reason.

With the increasing use of software to manage payment and settlement for credit cards, vulnerabilities in credit card usage have been at the forefront of the industry conversation. And with good reason. Credit card data is amazingly easy to find. Because the sensitive data, such as the name of the cardholder and card number, is imprinted upon credit cards’ magnetic strip in an unencrypted format, stealing this information is easy for even an intermediate computer user.


While, in a perfect world, the credit card companies would simply find a way to encrypt this data, the credit card issuers have chosen to place the onus of security on you, the merchant. Because of the inherent vulnerability of card data, measures must be taken on the merchant end, and, thus, we have the birth of the PCI DSS (or Payment Card Industry Data Security Standards).
Let’s run through a quick history, and I promise we’ll keep it simple and as entertaining as possible.


Way back in December of 2004, PCI DSS 1.0 debuts. This was the first time the five major credit card companies agreed upon necessary security standards for merchants. Essentially, the credit card companies put together some basic security protocols and told the merchants (you), “This is what you need to do to keep the credit card data safe.”


In September of 2006, PCI DSS 1.1 was released. The big addition is that the big five credit card companies now required every merchant to be tested by a professional company for possible security vulnerabilities. These companies are licensed by the PCI SSC (PCI Security Standards Council), which was established at the same time. So, essentially, the credit card companies create a standard of security, then create the council which licenses companies to test merchants’ security risks. Handy, right?


In October of 2008, PCI DSS 1.2 appears, which adds wireless standards, among other things. As a rule, wireless networks and credit card software do not mix.


October of 2010 & November of 2013 both brought new versions of PCI DSS, but were mostly focused on streamlining. Nonetheless, each iteration of the compliance standards brings new adjustments to the day-to-day management of security. That’s great if you’re a giant company with an IT department whose job it is to follow and implement all these new rules, but most businesses, and certainly most of our partners, are smaller businesses run by owner/operators.


Essentially, what PCI compliance means for you is that you need to properly secure the unsecured data on a credit card. It’s important for you not only to be compliant, but to understand why you need to be compliant.


Because all this loose data is available on a credit card, and credit card data is increasingly used for internet purchases and more, sometimes in risky places, the chances of a cardholder’s data being swiped at some point is fairly high. The trick for you is to not be that point of failure.


If a company like Target can be breached, and that story continues to unfold, how can you, as a small business owner, expect to be safe? The short answer is that you want to be more secure than the next guy or gal, to not be the low-hanging fruit. Not only can a credit card data breach mean a loss of reputation, it can result in fines that can cripple a small business. Yes, it would be great if the big five credit companies made a safer product, but the reality of the situation is that it has become your responsibility to protect the personal data of your customers. It’s complicated, it’s a headache and it’s absolutely essential.


In our next article, A Few Tips on PCI Compliance, we’ll offer some tips on finding information on PCI DSS and how to be more in control of your security. If you haven’t yet checked the PCI DSS website, give it a look here: https://www.pcisecuritystandards.org/index.php

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Surveillance Systems : Way More Than Just Security http://www.dcrpos.com/blog1/2014/01/14/surveillance/ Tue, 14 Jan 2014 16:15:24 +0000 http://www.dcrpos.com/blog1/?p=8866 There was a time when having a camera system in your business was merely for security. By positioning your security system near points of interaction with customers or zones where your employees linger, you could watch employees or points of access and record this information for later viewing, allowing you, as a business owner, to […]

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surveillance systems

There was a time when having a camera system in your business was merely for security.

By positioning your security system near points of interaction with customers or zones where your employees linger, you could watch employees or points of access and record this information for later viewing, allowing you, as a business owner, to observe the activity in your establishment. In many cases, this was seen simply as a way to capture attempts at theft for personal use, or perhaps providing information to police following theft. Along with the rest of the technology at your fingertips, camera systems have evolved beyond such a singular use and have become a method by which you can not only observe and record, but allows for tracking of employee behaviors and enhances your ability to monitor customer behavior as well.

Text Overlay


With our SMS/grocery systems, as well as the POSitouch restaurant software, we provide the ability to see a text overlay of each transaction as it occurs. When paired with the ability to access recent camera systems remotely, your ability to monitor potential theft increases exponentially. No longer do you have to squint through the video to determine your employee’s actions, but can see exactly what they enter into the system you’re operating. In grocery environments, this text can also display the items scanned, to potentially show any items an employee may have missed, intentionally or not. From the comfort of your home or while away on business, you can watch the activity within your store as if you were there. In fact, with the ability to swiftly switch between camera views, it’s as if you are an observer of every corner of your business covered by cameras.

Analytics


Additionally, analytics may be applied to camera systems which can be used in a number of ways. Through recent software updates, we may now provide you with information related to the numbers crossing a virtual line in the store, alerting you if a customer enters a pre-determined area or lingers in a specific area for longer than the average customer may be expected to stay. This technology may also be used to track the flow of customers through a retail environment, analyzing how they move to find the points where displays or notices may be used most effectively. In a purely practical sense, this may be used to alert a manager when the flow of customers toward checkout lanes may require additional personnel to meet the demands of the customers, rather than rely on “eyeballing” the number of customers in each lane.

The Bottom Line


Ultimately, these technologies may be tied together to assist you in preventing theft and loss in a more effective manner. But, the modern surveillance system is not used merely for this sort of traditional operation. With the new features described above, you may use analytics tools to optimize staffing, count customers (and track their flow through your business), lower wait times and even assist with arrangement and layout of your store’s floor plan to optimize sales opportunities.

Regardless of your business space – hospitality or retail environments – the question isn’t whether you should have a surveillance system, it’s how you get the most out of it. If you have further questions about how you can increase your ability to manage your business through use of your existing camera system, or a brand new application for the future, please contact us at (insert email here).

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